Coastal Cabana saw strong demand at its launch, with about 498 units — or 67% of the total 748-unit executive condominium (EC) — sold over the weekend of Jan 17 to 18 at an average price of $1,734 psf.
The project is developed by a consortium comprising Qingjian Realty, Forsea Holdings, ZACD Group and Jianan Capital. Located along Jalan Loyang Besar in Pasir Ris, Coastal Cabana is situated next to Downtown East and within walking distance of Pasir Ris Park, the beach, and Pasir Ris MRT Station.
The EC development comprises 16 residential blocks of 11 and 12 storeys, offering a mix of three- to five-bedroom units ranging from 872 sq ft to 1,421 sq ft. Vacant possession is expected by March 31, 2029.
Prices at Coastal Cabana start from $1,639 psf. Three-bedroom units are priced from $1.438 million ($1,649 psf), while four-bedroom units start from $1.623 million ($1,639 psf). According to Mark Yip, CEO of Huttons Asia, Coastal Cabana is also the first EC launch along Jalan Loyang Besar in 12 years, following the launch of neighbouring Sea Horizon in 2013.
Larger sea-facing units in strong demand
Huttons estimates that about 85% of buyers opted for the Deferred Payment Scheme (DPS), which is available exclusively to buyers of new EC units. Under the scheme, purchasers begin servicing their loan only upon the issuance of the Temporary Occupation Permit. “This helps ease the financial burden for HDB upgraders who may still be servicing an existing home loan,” says Yip.
Sea-facing units proved especially popular, with more than 90% sold, as EC projects offering sea views are rare. All 22 five-bedroom units were fully taken up, while over 80% of four-bedroom units were sold, reflecting a clear preference among buyers for larger living spaces.
Developers reported strong interest across all unit types at Coastal Cabana, underscoring the effectiveness of its unit mix. “There was strong interest across all unit types, affirming the carefully curated unit mix designed to meet a wide range of household needs,” says Du Dexiang, managing director of Qingjian Realty.
Wang Xin, director of Forsea Holdings, adds that the robust sales performance reflects the project’s broad appeal. “Buyers responded positively to Coastal Cabana’s generous and flexible layouts, family-centric facilities and coastal setting, with sea views being a particularly prized feature in the EC market,” he says.
HDB upgraders and first-time buyers drive demand
HDB upgraders formed the core buyer group, particularly families already familiar with Pasir Ris. First-time homebuyers also accounted for a significant share of demand.
“These buyers are typically young couples or newly formed families entering the private housing market for the first time — often those who were previously ineligible for BTO flats due to income ceilings, or who prefer a condominium lifestyle,” says Eugene Lim, key executive officer of ERA Singapore.
From the sales response, executive condominiums — a hybrid of public and private housing — continue to rank among the most attractive options for homebuyers due to their relative affordability compared with new private condominium projects, says Kelvin Fong, CEO of PropNex.
New versus resale EC pricing
In 2025, the median transacted price of 99-year leasehold new non-landed private homes in the Outside Central Region (OCR), excluding ECs, was $2,252 psf — about 28% higher than the median price of $1,754 psf for new ECs sold during the year, based on caveats lodged, according to PropNex.
Fong notes that Coastal Cabana’s pricing — with three-bedroom units starting from $1.438 million ($1,649 psf) and four-bedroom units from $1.623 million ($1,639 psf) — remains within the reach of many mass-market homebuyers.
“With resale EC prices steadily catching up to those of new launches, buyers are increasingly inclined to opt for new EC units such as Coastal Cabana, given the relatively small price gap,” he adds. Several resale units at Hundred Palms Residences EC in District 19 (Hougang) have notably crossed the $2,000 psf threshold.
Tight EC supply supports demand
Limited unsold EC stock in the market also helped underpin demand for Coastal Cabana, says PropNex. As at end-December 2025, developers’ sales data showed just 17 unsold new EC units remaining in the market, of which 10 were at Otto Place EC, launched in August 2025.
With aspirations for private homeownership remaining strong, ECs are expected to continue serving as one of the most accessible private housing options for both first-time buyers and HDB upgraders.
Mohan Sandrasegeran, head of research and data analytics at SRI, observes that new EC sales have risen sharply in recent years — from 1,227 units in 2024 to an estimated 1,630 units in 2025, representing a 32.8% year-on-year increase. “The stronger sales momentum in 2025 has likely created a more supportive launch environment heading into 2026,” he says.
Sandrasegeran adds that the increase in government land sales (GLS) has provided developers with greater visibility over the EC supply pipeline, while giving buyers clearer insight into upcoming options.
For buyers who missed out on Coastal Cabana, another opportunity is expected with the next EC launch in the east — the 572-unit Rivelle Tampines at Tampines West — which is slated to preview in March.
Coastal Cabana is also poised to benefit from ongoing transformation efforts in Pasir Ris under the URA Master Plan, including town centre rejuvenation, enhanced waterfront and recreational spaces, and improved connectivity via the upcoming Cross Island Line. “These developments are likely to enhance both liveability and long-term appeal,” Sandrasegeran says.